Exhibition time: 2023-06-11~06-13
Opening time: 09:00-18:00:00
Address: Shanghai National Convention and Exhibition Center, Shanghai, China
CIBE SHANGHAI is one of the largest and oldest professional beauty and cosmetics exhibitions in China. It was founded in 1989. Today, CIBE China International Beauty Expo is held in Beijing, Shanghai, Guangzhou and Shenzhen each year. In view of the mission of the Fair to promote mass innovation and entrepreneurship, the mission of the Fair is to assist the growth and upgrading of beauty brands, and the purpose of the Fair is to lead national brands to go abroad and the world, as well as its significant role in promoting the industry.
CIBE SHANGHAI, the last beauty fair of Shanghai Beauty Expo, covers a total area of 230000 square meters, with 2200 exhibitors from Hong Kong, Russia, Japan, South Korea, France, the United States, the United Kingdom, etc., with 500000 participants. Elite buyers, beauty bloggers and online celebrities, more than 800 buyers' groups, more than 40 high-end special events, closely around the theme of "youth, fashion, mobile, cross-border", gathered leading brands, led the trend of categories, and showed the world the top exhibition strength and innovative layout of CIBE International Beauty Expo.
CIBE SHANGHAI, the Shanghai Beauty Expo - Shanghai Beauty Expo, has achieved the full industrial chain coverage of the beauty industry, gathered high-end exhibitors, buyers and industry professionals around the world, and led the beauty industry entrepreneurs to create a healthy, competitive, and friendly and win-win industrial ecosystem.
Part1 The wig has become a "sweet cake" and consumer demand has increased
During the Spring Festival, many consumers choose to buy new clothes and new shapes for themselves, and beauty salons, nail salons and hair salons are booming. In order to have a good image to welcome the Spring Festival, many people also choose to change their hair style by wearing wigs. According to the interview, the wig market in Nanjing has also ushered in a small peak.
With the advantages of beauty, economy and ease of care, wigs have attracted the attention of many silver-haired people. In a wig shop in a large shopping mall in Qinhuai District, an old couple are shopping.
Aunt Du (not her real name) was a beauty lover when she was young. Now, although she has entered the age of comfort, she still has high requirements for her own beauty, and her frequent white hair has become her distress. "I used to dye my hair with hair dye before, but the children said it was bad for my health and wouldn't let me dye my hair." Aunt Du thought, or buy a wig to cover my white hair.
It is reported that wigs can be divided into full-head wigs, half-head wigs and partial wigs according to their coverage. Aunt Du chose a half-head wig, that is, a wig with only the top hair. Although it looks like a half-head wig, the price is not low. It costs more than 2000 yuan. "The shop assistant said that this is really not stuffy hair and scalp. It can be used for several years, and I bought it with my heart."
There are not only silver-haired people but also young people who buy wigs. Lesser than is a post-95 girl. She said that she has always wanted to grow long hair, but her hair quality is not good, and she has not been able to achieve her wish. "This Spring Festival, I will go back to my hometown to take wedding photos, so I want to buy a long wig and take photos to wear it.
Part2 Young people buy wigs to change their shape
With the continuous upgrading, wigs are not only used by people with hair loss, but also used by many young people in fashion. In the wig market, in addition to regular wigs, there are also some wigs with personality to choose from.
In the retail department store of a large shopping mall in Yuhuatai District, a pair of ear-hanging and spot-dyed wigs are being sold. The so-called ear-hanging highlight wig refers to the wig that girls wear behind their ears. This kind of earring highlight wig includes ashen blue, white tea ash, cherry blossom powder, and so on. The clerk told the reporter that this kind of wig is usually used for girls. "If you don't want the whole shape to be too boring, you can wear a bunch of ear-dyed wigs, which is very 'careful' and becomes fashionable in an instant." The price of this wig is also very cheap, 19.9 yuan for two pieces, and the size is 55 cm. You can trim it according to your hair length. The clerk said, "It can be blown, pulled, ironed and rolled. It is very cost-effective. During this period, it is no problem to sell more than ten sets a day."
In recent years, people's attention to "beauty" has also made the wig industry have a good development. The number of enterprises with business scope related to "wigs" in China has reached 39330 through enterprise investigation. According to the "2021-2026 in-depth analysis and investment strategy research and consultation report of the wig industry" of the China Research Institute of Puhua, China's wig market has maintained a growth rate of more than 20% for six consecutive years. The size of China's wig market will reach 12.43 billion yuan in 2022, and will exceed 14 billion yuan in 2023.
With the comprehensive liberalization, the economy is recovering steadily, and the purchase demand of wig stores and dealers is also growing.
Part.3The country's major deployment: stabilizing foreign trade and promoting growth
The executive meeting of the State Council chaired by Premier Li Keqiang on January 28 requested that the current economic and social development work should be continued to be strengthened and the economic operation should be steadily recovered at the beginning of the year; It is required to accelerate the recovery of consumption, maintain the stability of foreign trade and foreign investment, and enhance the driving force for the economy.
The meeting pointed out that in view of the prominent contradiction of insufficient demand, we should take advantage of the situation to promote the recovery of consumption as the main driving force of the economy, unswervingly expand the opening up, and promote the stability and quality of foreign trade and foreign investment. First, boost consumption. Second, adhere to the basic national policy of opening up, continue to introduce practical measures, and strive to stabilize foreign trade. Promote the recovery of domestic offline exhibitions and support enterprises to participate abroad. Support enterprises to make good use of the regional comprehensive economic partnership agreement to expand the market. Promote the further development of cross-border e-commerce and overseas warehouses. Improve the competitiveness of foreign trade. Rationally expand imports. Third, actively attract foreign investment. Support local investment promotion. We will give better play to the role of free trade pilot zones and other platforms. Implement measures to facilitate cross-border exchanges of personnel. We will continue to strengthen the services of foreign-funded enterprises and accelerate the implementation of major projects.
Part.4Authoritative exhibitions boost the growth of wig purchase trade
In the context of the new era in which the country promotes the construction of a new development pattern of mutual promotion of domestic and international double circulation and the development of digital economy, the domestic hair products trade has flourished into a new fashion of consumption, and the new consumption pattern after the epidemic has promoted the continuous innovation and upgrading of the hair products industry. In order to comply with the development trend of the new era, to grasp the lifeline of e-commerce digital marketing, relying on Shanghai's unique geographical advantages and convenient transportation advantages, Based on 16 years of deep cultivation in the hair products industry and the accumulated data of 100000+customer resources, sponsored by the China Chamber of Commerce for the Import and Export of Light Industry and Crafts, jointly organized by the hair products branch of the China Chamber of Commerce for the Import and Export of Light Industry and Crafts and co-organized by local hair products associations, a number of well-known cross-border e-commerce platforms jointly participated in strategic cooperation, and at the time of the peak season of industry sales replenishment, The 2023 HEAD FASHION (Shanghai) - 2023 Shanghai Fashion Hair Products Exhibition and E-commerce New Channel Selection Conference will be held at Shanghai International Convention and Exhibition Center on Jun 11-13.
Post time: Feb-22-2023